The Salvation Army needed a strategy for picking up donations.
We utilized various mapping APIs to draw boundaries around every zip code in the country, and then gathered census bureau statistics for each (such as median income and population density). We also applied internal statistics (such as the number of completed pickups, number of canceled pickups, and the size of the pickups) to draw a heat map, which enabled stakeholders to quickly understand which areas yielded the biggest bang for their buck, and make adjustments to their areas of focus.
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